First launched back in 2019, ALDI's offline stores have been in China for two years now. As a show of appreciation to customers for their continuous support and patronage, ALDI China has launched a number of promotions and coupon giveaways for its 2nd anniversary.
Special Promotions
From now until June 6, consumers can participate in the ALDI WeChat mini-programme to get a chance to win up to RMB 80 discount coupons. In addition, there are more ALDI member benefits waiting for you! During the anniversary, ALDI is offering irresistible deals on popular items along with other promotions. From June 2 to June 15, spend over ¥109 to get an ALDI anniversary shopping bag, or over ¥239 can get a picnic mat. Head straight to ALDI’s WeChat mini-program or visit the offline stores to experience the wonferful anniversary deals.
A Look at the Last Two Years
In the two years since ALDI launched its first pilot stores in 2019,ALDI has gained a deeper understanding of Chinese consumers and leveraged its experience and strength to launch quality local products in collaboration with local suppliers. Taking into consideration Chinese consumers' eating habits and lifestyles ALDI now offers a wide range of local products, including snacks such as nuts and biscuits, beverages such as beer, fresh produce, ready-to-eat food, fruits, vegetables and meat, covering all categories to meet consumers' daily needs.
As a community-based supermarket, ALDI has opened 15 stores near residential and office areas over the past two years, all of which support convenient delivery services within three kilometres of each store, making it easier for consumers to shop for international quality products with great value from ALDI, both online and offline. ALDI also gives back to the community in many ways, such as collaborating with Food Bank to donate surplus food to prevent food waste, supporting local culture at the Shanghai Square Dance Competition by providing participants with ALDI products to replenish their energy and showcase their style.
Future Outlook
With two good years done, ALDI looks forward to bringing more international quality products at everyday value to Chinese consumers. The 2nd anniversary celebration is packed with exciting deals so do visit the ALDI WeChat Mini-program and offline stores to enjoy these special offers!
