Shanghai, China—Dec 20, 2017— ALDI made its debut in China
earlier this year through its flagship store on Tmall
Global, offering a range of high-quality lifestyle food
products at great value to consumers in China, that includes
wine, snacks, coffee and a variety of breakfast
products.
With the festive season around the corner, ALDI has launched
its first ever Christmas video in China, bringing to life
ALDI’s German heritage, alongside holiday moments in China,
to string together a series of touching images, sights and
sounds. To showcase how ALDI brings people together during
the holidays, even across continents, the video features
sounds that have been captured at different occasions in
different countries. These sounds and moments include the
chimes of the Christmas bell in Germany, cheers of jubilance
in China, Christmas countdown in Germany and the clinking of
wine glasses on the dinner table in China, all communicate
the sense of joy, warmth and goodwill across different
countries and cultures during the holiday season.
Since its debut more than a century ago in Germany, ALDI has
remained steadfast to one principle – providing high quality
products at great value. In order to achieve that, ALDI
pioneered Exclusive Brands to have maximum control over its
range and to present uncompromised quality and safety. A
majority of the products sold on the ALDI Tmall Global
Flagship store are from its Exclusive Brands, which are
specially ‘Handpicked for You’ by ALDI’s team of experts and
regularly blind tested to ensure that the products will
always be equivalent to, if not better than, market leading
brands.